Why Amazon’s Shopping Data is the Mecca for E-Commerce Advertising
On Amazon Legends Podcast, Will discussed the Exploring Amazon Warehouse & Distribution (AWD) Service.
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart. Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.
When it comes to e-commerce advertising, there’s no denying that Amazon is a force to be reckoned with. With 80 million prime members in the United States alone, Amazon has access to a vast and engaged audience that other platforms can only dream of. But what sets Amazon apart from other platforms like Google and social media advertising?
For one, Amazon’s data is based on actual shopping behavior. While other platforms rely on search behavior, browser history, and other engagement metrics, Amazon’s data is based on what their customers are actually buying. This means that Amazon can deliver highly relevant and targeted ads to an audience that is already interested in making a purchase.
This is particularly important for e-commerce advertising because it means that your ads are being shown to people who are actively in the buying process. They’re not just browsing or engaging with content; they’re ready to make a purchase, and your ad can be the one that convinces them to choose your product over a competitor’s.
Amazon’s ability to deliver relevant ads to an engaged audience is far superior to other platforms like Google, whose data is based on search behavior, or social media advertising, which is based on engagement. While these metrics can certainly help build your audience, they can’t match the actual shopping data that Amazon has at their disposal.
If you’re in the e-commerce business, then tapping into Amazon’s shopping data can be incredibly valuable for your advertising efforts. With the ability to deliver highly relevant ads to an engaged and ready-to-buy audience, Amazon’s advertising platform is the mecca of e-commerce advertising.
Listen to the full episode: https://argometrix.com/Exploring-Amazon-Warehouse-and-Distribution-Service
Personal – Linkedin: https://www.linkedin.com/in/willhaire/
BellaVix – Linkedin: https://www.linkedin.com/company/bellavix/
BellaVix – Website: https://www.bellavix.com/
BellaVix – Twitter: https://twitter.com/BellaVix_Amazon
BellaVix – YouTube: https://www.youtube.com/channel/UCcmI07QfcB4BYv7UvNZbaKw
Ways to tune in:
Amazon Legends is sponsored by ArgoMetrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.