Takeaways:

• The significance of search query performance: Focus on optimizing product listings and driving business through keyword targeting and advertising to increase market share on Amazon.
• A-plus content, including lifestyle images, videos, and brand story, can serve as backup reinforcement to drive the customer towards making a purchase.
• Keyword stuffing in bullets is not recommended as it does not make a connection with shoppers.
• Hire professionals who are familiar with Amazon creatives to create high-quality content, including images, videos, and A-plus content.
• The balance between traffic and conversion is crucial. High traffic with low conversion suggests a conversion problem, while low traffic with high conversion may indicate retail or advertising/SEO issues. Analyze both aspects to optimize sales performance.
• Use Amazon’s search query performance reports to gain insights into customer search behavior and identify areas for improvement in product discovery.
• Leverage Amazon’s tools and reports to optimize your performance and gain valuable customer insights.

Quote of the Show:

People like deals. People like to feel that they’re getting a great deal, and most of the time a strikethrough price will have better conversion than just a nominal retail price.

Links:

• Email  –  My Amazon Guy: francisco@myamazonguy.com
• LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/

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