The guest on today’s episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using search query performance to increase market share.

  • You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.
  • It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.
  • If you can highlight a text from a section that is crawlable by search engines.
  • The brand store meta description on the A+ content pages will be indexed by Google.
  • An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.

Quote of the Show: First, we want to understand the % share of the impression for a keyword. That means how many times your listing appears for that search term. Then we want to understand how many clicks we are getting from those appearances.  

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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