Using The Search Query Performance to Increase Market Share – Part I – Francisco Valadez – Amazon Legends – Episode #221
04/04/23 Nick Uresin
The guest on today’s episode is Francisco Valadez. He is a Monterrey Tech (ITESM) graduate in Mexico with a Bachelor’s in International Business. He has spent most of his career as an entrepreneur involved in retail, wholesale, and private-label projects. He has led companies from humble beginnings to successful acquisitions. He got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central and has proven his understanding of successful strategies to grow a brand’s online retail presence. In today’s episode, he discusses using search query performance to increase market share.
Takeaways:
- You can add up to 100 characters in the alt text section of the A+ content images to improve SEO for the A+ content pages.
- It is recommended to have at least 1500 words in the crawlable part of the A+ content pages.
- If you can highlight a text from a section that is crawlable by search engines.
- The brand store meta description on the A+ content pages will be indexed by Google.
- An Amazon seller should analyze the correlation between clicks, add carts, purchases, and overall impressions, focus on relevant keywords with good conversion rates, and address pricing or image-related issues to increase sales, while also considering the profitability of their impression share strategy.
Links:
- Email – My Amazon Guy: francisco@myamazonguy.com
- LinkedIn – Personal: https://www.linkedin.com/in/franciscojvaladezj/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Sponsors
A2X Accounting
A2X is a world-class software company which automates accurate ecommerce accounting for thousands of ecommerce businesses worldwide. Whether you are selling on Shopify, eBay, Etsy, Amazon or Walmart, A2X will give you confidence your financials are accurate and the insights you need to run your ecommerce business efficiently.
Use the following coupon codes to receive discount on A2X Accounting services:
- COUPON1
- COUPON
Helium10
An eCommerce suiteto manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon.
Use the following coupon codes to receive discount on Helium10 services:
- ARGOMETRIX10 – 10% off onall plans (including annual plans)
- ARGOMETRIX50 – 50% off on first month
Carbon6
Top 1% Amazon sellers rely on Carbon6 tools to scale, optimize, and stay ahead of the curve.The C6 suite of tools makes it simple to optimize and streamline every aspect of your Amazon business.
-
PixelMe -
SellerTools -
AMZAlert -
ZonTools -
ScanUnlimited -
PPCEntourage 
MerchNinja-
PrettyMerch -
SoStocked
Use the following coupon codes to receive discount on Carbon6 services:
- COUPON1
- COUPON2
eComBalance
eComBalance offer monthly bookkeeping services for growing eCommerce brands, agencies, and software companies.
Click here to sign up for eComBalanceand get 1 month free.
Spread the word!
If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!
About the Host:
