Understanding Metric Driving Actions and Drive Profits – Part I – Nater Youngchild – Amazon Legends

Understanding Metric Driving Actions and Drive Profits – Part I – Nater Youngchild – Amazon Legends – Episode #243

06/20/23 Nick Uresin

Join us for an exciting episode featuring Nater Youngchild, an entrepreneur and CEO who has made waves in the business world. With over a decade of experience leading eCommerce ventures, Nater’s focus has led him to create D8a Driven, a groundbreaking SaaS platform that drives profitable growth for brands on Amazon using Big Data strategies. Recently acquired by Carbon6 Technologies, Nater is now leading the integration process while maintaining a balanced life of adventure and family connections. Don’t miss out on this episode as Nater shares his entrepreneurial journey, inspiring stories, and valuable insights. Tune in for a dose of inspiration and wisdom from this remarkable entrepreneur.

Takeaways:

Positive reviews, low return rates, and minimal complaints contribute to higher conversion rates. Making customers happy with their purchases increases the likelihood of receiving more visitors and sales.
Becoming a “merchant of authority” on ASINs is crucial for success. It allows sellers to have more control over product titles and optimize their listings.
Amazon empowers its customer service agents to address issues reported by customers, and if a significant problem arises, they can shut off an ASIN, leading to a potential loss of sales.
Sellers should track sales across variations to identify if one variation is cannibalizing sales from others. If a particular variation has a significantly higher conversion rate compared to others, it may receive preferential treatment from Amazon, leading to reduced exposure for other variations. This can affect revenue diversification and overall performance.
By separating highly converting variations, sellers can give other variations a chance to perform better and increase overall revenue diversification.
When creating ASINs, it’s advisable to create them as standalone and then put them under a parent. This allows for easier separation of reviews if needed in the future.

Quote of the Show:

Amazon is a platform of comparison rather than fixed targets. You need a conversion rate in comparison to your competition in perspective of your share of the impressions for a particular keyword.

Ways to tune in:

Also, tune in to Vanessa Hung’s episode to discover how to use your IDQ score to drive organic sales.

How to Use Your IDQ Score to Drive Organic Sales – Vanessa Hung – Amazon Legends – Episode #228

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.