Join us on this episode of Amazon Legends as we dive deep into the world of Amazon selling with our expert guests Andrew Hurley and Matt Helming. Andrew, a seasoned leader, and entrepreneur in eCommerce technology, brings his vast experience in digital marketing, marketplaces, conversion optimization, and product management to the table. Matt, formerly an investment banker specializing in IP-based assets, including Direct-to-Consumer Brands, eCommerce, and Technology, offers his expertise in operations, finance, and data. Together, they discuss the strategies and insights necessary for Amazon sellers to think beyond the platform and build a brand with the highest value. Tune in to gain invaluable knowledge and unlock new opportunities for your business!

  • Sellers should think of themselves as brands rather than just sellers on Amazon. It is important to understand the brand’s identity, purpose, and value proposition to differentiate themselves in the marketplace.
  • Amazon should be seen as a sales channel within the broader context of a multi-channel strategy. It is not a separate entity but a part of the overall business strategy.
  • Sellers should stay updated with the evolving marketplace on Amazon. This includes keeping track of industry trends, competition, and consumer behavior to adapt their tactics accordingly.
  • While shoppers may convert on Amazon, it is essential to engage with them on other platforms, such as social media and the brand’s website. Building a direct relationship with customers and showcasing brand value creates more value and loyalty.

Quote of the Show:

Understanding a brand’s positioning is crucial when entering the Amazon marketplace. Just because someone is a service provider or helping with positioning, it doesn’t mean they will automatically support your brand’s goals. Brand owners need to tell the story of what led them to bring the product to market and attract investors. This will clearly display their unique value proposition and positioning on Amazon.

Special Offer: 

Get a free account audit by visiting, and additionally get a $1500 bill credit in the first 3 months if you partner with Channeled.  You can learn and request a meeting by visiting:

Ways to tune in:

Want To Level Up Your Business? Register With Our Sponsors
Spread the word!

If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

Mailchimp Modal