Strategies for Selling on Amazon: Finding Your Target Audience
Matt Rosenthal guested on Amazon Legends Podcast and he discussed unlocking the potential of Amazon promotions. He is a Senior Brand Manager at Perch, a leading coWhen dealing with excess inventory on Amazon, it is essential to make an informed decision. In this blog post, we discuss the options of either selling or removing the extra inventory and why selling it at lower margins may be more beneficial in the long term. We look at how removing inventory can be costly without providing any revenue, as well as how keeping it could result in improved rank and conversion once prices are raised back up.nsumer goods company that buys and builds brands sold online and in stores across the globe. Prior to joining Perch, He worked as Director of Marketing at Pure Hockey, the nation’s largest specialty hockey equipment retailer, where he led a team of marketing professionals focused on improving customer acquisition, retention, and lifetime value, and also oversaw all customer-facing marketing communications. Matt also worked in the Analytics Consulting group at Harte Hanks, helping B2B and B2C businesses achieve smarter customer interactions. He holds an MBA from Boston University and a B.B.A. in Marketing from the University of Richmond. He has specific experience leading initiatives relating to customer loyalty programs, brand management, and corporate strategy development.
When it comes to selling products on Amazon, there are many factors to consider. It’s important to find and target the right audience in order to maximize your profits. This blog post focuses on the strategies surrounding finding and understanding your target audience on Amazon. We look at how you can identify potential customers, create an effective marketing plan, and create value for them. We also examine the importance of providing quality customer service which can increase engagement with your customers and help boost your sales.
Listen to the full episode: https://argometrix.com/Unlocking-the-Potential-of-Amazon-Promotions
- Personal – Linkedin: https://www.linkedin.com/in/mattrosenthal22/
- Perch – Linkedin: https://www.linkedin.com/company/perchhq/
- Perch – Website: https://www.perchhq.com/
- Perch – Youtube: https://www.youtube.com/channel/UC_PQ1fKyuo6YLs_spUrWxDw
- Perch – Facebook: https://www.facebook.com/PerchHQ/
- Perch – Instagram: https://www.instagram.com/lifeatperch/
- Perch – Twitter: https://twitter.com/perch_hq
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.
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