Takeaways:

• PPC advertising on Amazon is more competitive than SEO. Consider focusing on SEO strategies to optimize your product listings.
• Target high-volume search phrases in the later stages of SEO, but ensure relevance and buying intent to drive conversions.
• Optimize your product listing with keywords in key sections like the title, bullets, and back-end search terms, as they have the most indexing power.
• Use tools like Frankenstein to track keywords, generate long-tail keywords, and manage and optimize your listings effectively.
• Include relevant Spanish keywords, misspellings, and individual words not present in the title or bullets in your backend search terms for better indexing.
• Continuously evaluate and rerun your keyword selection process every three months to adapt to changing search trends and stay competitive

Quote of the Show:

‘Using countif in Google Sheets to assign the relevancy score’ reveals how many competitors are on page one. If you’re among the top ten for this highly relevant product, it’s a must-see opportunity.

Links:

• Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava
• Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/
• Guava Listings – Website: https://www.guavalistings.com/
• Guava Listings – Facebook: https://www.facebook.com/GuavaListings

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