19 Nov
E106: How to Leverage Pay-Per-Click (PPC) Advertising on Amazon by Elizabeth Greene
The goal of every seller is to make more sales, but it is a real challenge to get visibility in the market. Approximately 80% of buyers only buy from page one of the search results and about 70% value organic rankings. Thankfully, there are advertising agencies that offer their expertise in this specific arena such as Junglr. In this episode, Nick and Junglr’s Cofounder, Elizabeth Green share how you can leverage pay-per-click (PPC) advertising on Amazon. They also discuss important things you need to know about keywords, driving traffic, infographics, getting more positive reviews and increasing seller ratings, building out launch campaigns and Amazon operations, deciding on good pricing points, managing crises, and building your team. Running ad campaigns does not mean you’ll automatically get more sales. It will take time, but you will have a joyful reap if you do not give up. Consistency is key. And while you’re doing that, tune in and discover how you can claim your spot on Amazon’s page one.
“If you’re going to be at the heart of [Amazon operations], that’s going to require you to be deeply entrenched.” -Elizabeth Greene
Episode Highlights:
- 01:10 A Needed Service
- 04:46 The Struggle with Keyword Attachment
- 07:23 Building Launch Campaign: Auto Campaign vs Manual Campaign
- 12:02 Mistakes to Avoid
- 19:36 Sales and Reviews
- 28:22 FBM vs FBA and PPC Campaigns
- 33:35 Crisis Management
- 38:19 Building Your Team for Amazon Operations
- 42:38 Consistency Builds Credibility
Inspirational Quotes:
02:48 “You have to take a look at the numbers and see what they’re telling you. But there’s art in understanding how each of them influences each other because you are dealing with consumers… People are very intelligent and very smart, but they definitely lead with emotions. And when emotions are involved, it’s hard to bring exact science to it.” -Elizabeth Greene
03:51 “Without the numbers, the science part, the art is not going to even connect with anything.” -Nick Uresin
06:34 “Everybody thinks Amazon is a marketplace of products. But actually, it’s a marketplace of keywords.” -Nick Uresin
12:18 “You want to be ready to drive traffic because, at the end of the day, your listing is what converts the traffic, not the PPC.” -Elizabeth Greene
14:34 “Don’t go running the PPC campaign until your listing is ready.” -Nick Uresin
22:46 “Let the data tell you what to do.” -Nick Uresin
38:38 “If you’re going to be at the heart of [Amazon operations], that’s going to require you to be deeply entrenched.” -Elizabeth Greene
39:46 “Another thing important to a team, regardless of the industry or where you are is going to be how well the team works together. You can have A players but if they don’t want to talk to each other and they’re not willing to cooperate, you’re not going to do well.”-Elizabeth Greene
42:53 “Consistency is going to give you credibility as a seller when something goes wrong. And something will go wrong.” -Nick Uresin
Meet Your Guest!
Elizabeth Greene is one of the Founders of Junglr, an Amazon advertising agency. She stepped into this role to help other sellers, and somewhere along the journey, uncovered a deep love for all things spreadsheets and data.
About the Author:
Leng Inque is the Owner and Chief Executive Officer (CEO) who started Leng & Company Podcast and Virtual Assistance Group in January 2018. She is on a mission to support business experts with a wide range of technology services to make the client look and sound great as their business reaches out and grows into new corners of the world. Her primary goal is to connect their technology genius with their client’s genius to introduce systems that will advance the client’s success.
She started working as a virtual assistant with a couple of clients, primarily as an audio editor. Word quickly spread about her attention to detail and quality services, which led to adding two new clients within a few months.As the business grew, Leng hired trusworthy people to the team. With Leng’s leadership, focusing on providing top-rated customer service and quality results, combined with quick turnaround time, her business has grown quickly.