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Evaluation

Amazon’s bubble of trouble

Amazon’s bubble of trouble

After our newsletter last week on how exiting Russia is impacting brands, our newsroom echoed with multiple discussions around Amazon…

May 17, 2022

What’s the difference between sellers and vendors on Amazon?

What’s the difference between sellers and vendors on Amazon?

In 2022, Amazon receives more than 200 million visits per month from customers around the globe. Amazon is set up so businesses can offer customers a range of items across hundreds of categories, delivering a vast selection of low-priced products quickly. Amazon vendors and Amazon sellers make up Amazon’s behemoth business and drive the eCommerce shopping experience, from kitchen appliances to sporting goods and beauty items. According to Amazon’s published results, third-party sellers generate 50% of sales on Amazon. In the second quarter of 2021, 56 percent of paid units were sold by third-party sellers.

May 16, 2022

2022 Amazon calendar: Key dates for sellers and vendors

2022 Amazon calendar: Key dates for sellers and vendors

There’s one thing FBA sellers, Amazon vendors, and eCommerce businesses everywhere share: The key dates and events that make up 2022. Whether you’re prepping for Prime Day, fulfilling POs for Q4, or looking to capitalise on seasonal marketing opportunities, it helps to keep an eye on the calendar and plan ahead.

May 13, 2022

Amazon Brand Registry benefits in 2022

Amazon Brand Registry benefits in 2022

With millions of sellers and a rapidly growing third-party marketplace, Amazon continues to expand and improve the Brand Registry. When it comes to building and protecting your brand on Amazon, there’s no better way than enrolling and managing your business through this program.

May 12, 2022

What you need to know about Amazon seller feedback and Amazon seller ratings

Customers come first on Amazon, and Amazon seller feedback and ratings (now referred to as “Account Health Ratings”) are perfect examples of this tenet in action. In order to show products with the lowest price and ensure the best quality products are prioritised for customers, Amazon relies on this data to help deliver a solid customer experience.

May 11, 2022

Amazon Vine update for 2022: New fees and enrolment limits for sellers and vendors

Amazon Vine update for 2022: New fees and enrolment limits for sellers and vendors

For anyone who has ever shopped online, it’s no surprise that product reviews are crucial to a product’s success. When it comes to Amazon, it’s even more important, as sales velocity and ratings feed into a product’s ranking and can also affect your seller ranking. Want to be on the top page of Amazon search results? You’re going to need some serious star power.

How often should you update Amazon content?

How often should you update Amazon content?

When it comes to Amazon listing optimisation, a lot of brands wonder about making updates to content in Seller Central or Vendor Central. While it’s important to keep your SEO fresh, relevant, and on target, you also need to allow time for your content to perform in the Amazon algorithm. This blog will detail some important points to consider when it comes to updating your Amazon listings.

Top 6 ways to lose money as an FBA seller on Amazon

Top 6 ways to lose money as an FBA seller on Amazon

With millions of sellers raking in sales on the platform, Amazon can seem a lucrative business to brands around the globe. Conservative estimates say more than 60% of sellers turn a profit in their first year, so why not get your piece of the pie? Unfortunately, the level of strategy and increased sophistication you must develop to be successful can be a barrier to many sellers, even long-term ones. Amazon offers FBA (Fulfillment by Amazon) as an almost one-stop shop to reach Amazon’s vast pool of customers. While the program offers a number of benefits and can make eCommerce businesses efficient, it also presents a range of challenges that some sellers are not prepared to deal with.

April 29, 2022

What is a good RoAS on Amazon?

What is a good RoAS on Amazon?

What is RoAS and why does RoAS matter? Put simply, RoAS is an acronym for Return on Ad Spend. Amazon Advertising RoAS is an important metric to determine the performance of campaigns and keywords. Retailers (both Amazon sellers and Amazon vendors) can calculate RoAS to show income or loss on advertising campaigns and determine the cost-effectiveness of advertising strategy.

How to manage unprofitable CRaP ASINs

How to manage unprofitable CRaP ASINs

CRaP stands for “Can’t Realise Any Profit,” and in the Amazon vendor space, it’s a popular term. To put it simply, these are products that do not make a profit. For a long time, Amazon’s focus was on gaining market share across numerous product categories, even if this sacrificed their bottom line. Now that Amazon is more established with large market shares in major retail industries, the focus has shifted to profitability. Amazon’s main focus now centers around their profit margins. Amazon will refuse a product if it is unable to provide them with a decent profit.

April 27, 2022

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