In today’s episode, our guest is Carlo Lucatino. He is the founder of ACG Sales & Marketing. He is a Solid Sales and Marketing Professional with over 30 years of Retail Brick & Mortar and e-commerce experience. ACG Sales & Marketing represent several Toy Companies as well as other categories such as Hair Accessories, Travel Accessories, Scooters, Skates, and HBA products. In today’s episode, he discusses how to combine Amazon Operation with Selling to Big Box Stores.


  • Don’t put all your eggs in one basket(Work with multiple retailers).
  • If the product is a private label start selling on big box stores first and If tis a branded product start selling on Amazon first and then move to big box stores
  • New sellers can get reviews using the amazon buying program
  • At the starting point, the conversion rate should be 30%

Quote of the Show:

For a branded product that goes out to the market, we would sell on Amazon first to help promote the product. So, I look at Amazon not only for selling but also as a marketing tool. They can help promote the brand, and after that we bring it out to big-box and other retailers.  


Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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