In this enlightening episode, we’re joined by Matthew, a true e-commerce trailblazer. Starting as an Amazon seller, he quickly recognized the platform’s potential, eventually venturing into the aggregator space. Today, as the Founder and CEO of Crush, an Amazon Agency tailored for Direct-to-Consumer brands, Matthew leads a passionate team of Amazon experts dedicated to brands that value their identity and reputation. Discover how KPIs are instrumental in mapping out the customer journey and empowering e-commerce success in this insightful conversation.

Chapters:

Takeaways:

• Understanding Customer Behavior: To effectively map out the customer journey, it’s essential to comprehend customer behavior, preferences, and how they interact with your products.
• Key Performance Indicators (KPIs): KPIs are crucial for tracking the success of your Amazon business. Metrics like impression share, click-through rate, and conversion rate are vital to monitor.
• Relevance of Keywords: The choice of keywords is critical, and KPIs can help determine which keywords are most relevant for your products.
• Image and Content Optimization: Optimizing product images and content can significantly impact click-through rates and conversions. Changes should be tracked for their effects on KPIs.
• Tracking Changes and Events: Sellers should use tools like Google Sheets to track changes and events in their product listings. This data can help sellers understand the effectiveness of their changes and make informed decisions..
• Pricing Strategy: It’s important to monitor and adjust your pricing strategy to stay competitive and attract more customers.
• Product Differentiation: Finding ways to differentiate your products is key. This could be through packaging, bundling, or improving on existing products.
• Inventory Management: Maintaining optimal inventory levels is crucial for fulfillment and customer satisfaction. Overstocking or understocking can lead to issues.

Quote of the Show: Amazon’s core role is incremental. Using it as a customer acquisition tool, especially for recurring revenues, comes with a lower cost per acquisition compared to other channels. This core understanding shapes the entire narrative and journey we create for Amazon customers, leading them towards the end goal of the brand, which can vary from direct deals to a range of possibilities.

Links: 

Website: www.crushamazon.com

LinkedIn: https://www.linkedin.com/in/matthew-rosenfeld-b3ab56123/

Email: matt@crushamazon.com

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