Our guest today is John Cavendish, the CEO & Founder of Seller Candy. John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. In this episode, he discusses managing seller performance metrics and complaints.


  • Try to avoid negative ratings on your product.
  • Amazon is not as easy as it used to be, it would be hard to remove a negative rating from your product.
  • Make sure you respond to all your customer’s questions.
  • Make sure to aim for 100 percent seller feedback.
  • Use FBA to achieve positive seller feedback and stay on top of the posting.
  • Amazon’s Twitter page is a great medium to get fast Amazon seller support.

Quote of the Show:

When a seller has been around the dead end and Amazon says we will not respond anymore, it doesn’t mean anything. Amazon will respond and it is not the end of the world.


Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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