The guest on today’s episode is Mordechai Hoffmann. He is a seasoned Amazon/e-commerce seller with over a decade of experience in the industry. He is passionate about sharing his wealth of knowledge and experience with others, and has established himself as a respected figure in the field. Currently, he serves as the Director of Red Moose Shoe Care, where he utilizes his expertise to help drive the company’s growth and success.

In his upcoming talk titled “Leveraging Your Brand Story,” Mordechai will share insights on how to develop and communicate a compelling brand story that resonates with customers and drives sales. With his extensive experience in the e-commerce industry, he is well-positioned to offer valuable tips and strategies that can help businesses of all sizes succeed in today’s competitive market. If you’re looking to take your brand to the next level, Mordechai’s talk is not to be missed.

Amazon Legends Shorts with Mordechai Hoffmann:
 Title  Watch on YouTube
 Amazon Hacks #1  Click to Watch
 Amazon Hacks #2  Click to Watch
 Amazon Hacks #3  Click to Watch
 Amazon Hacks #4  Click to Watch
 Amazon Hacks #5  Click to Watch
  • Now you can use the brand story section to show customers additional products, upsell products and keep them in your ecosystem.
  • The storefront should be the foundation of any brand on Amazon.
  • Your storefront is like a micro website on the Amazon Platform.
  • The purpose of a storefront is to make customers look at the rest of your products and increase your average order value.
  • You can launch the variations as separate listings and enroll them in the vine program and when you get 30 reviews each you can combine them. This will help you to get more reviews for a listing.
  • You can create variations as single listings, send inventory without publishing, sign up to the vine program, get reviews, combine them, and then publish with those reviews.
  • Now on A+ content pages, the brand story section there are small modules that plug into your storefront.
  • Because of this revamped brand story section, you can give customers a more visual way of browsing your catalog and you are able to increase visitors going to your storefront and increase sales.

Quote of the Show: 

Brand story is there to give more context about the brand and the breadth of the Amazon catalog of the seller. We are using it as a way to show additional products, upsell and keep them in our eco system of our products related to the one they are shopping for.


Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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