Today’s guest is Denny Smolinski, he is a software engineer turned beauty product entrepreneur. He has used his experience, knowledge, leadership and team building skills to start and grow beBOLD to where it is today.
On this episode he discusses about leveraging variations to boost reviews on Amazon.


  • Separate your product first before grouping them in a parent-child relationship.
  • I advice you create a parent-child relationship.
  • Your customers will see much value in your products when you create a parent-child relationship.
  • If you sell your items at a lower price, Amazon will take you off the buy box.
  • If you decide to up your price because you are doing so well, Amazon will take you off the buy box.
  • If you need to increase your rate, you need to wait for a time for your product to catch up.

Quote of the Show:

I suggest keeping your items separate until you submit them to Amazon Vine to get up to 30 reviews per item, then you create the parent-child relationships for your items. This way you have the potential to have up to 90 reviews for your parent item.


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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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