Leverage Your Audience to Create Engaging Content: How to Provide Valuable Resources Through Crowdsourcing
Ben Donovan guested on Amazon Podcast, and he discussed constructing a package insert that gets results. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.
Creating content can be a daunting challenge, especially if you’re trying to provide valuable resources for your audience. To make it easier, one great way is to crowdsource content – using the knowledge and expertise of others in your industry or even everyday members of your target audience.
The key is understanding what type of content resonates with your customers. This means researching their behaviors and preferences as well as determining what specific problems they have day in and day out that you can help solve with helpful advice or ideas. Once you know this information, you can begin reaching out to other people to help create unique content based on the data collected.
For example, if there’s a particular topic you want to explore, like parenting advice for example, consider engaging parents in social media who might already be talking about the subject. Reach out and ask them if they would be willing to share their thoughts or experiences on the matter with your audience in exchange for free exposure through your platform. This way, not only do you get valuable feedback from real people, but you also don’t have to come up with all the content yourself!
By leveraging knowledge from real people, crowdsourcing allows businesses to create engaging content that adds value for their audiences without putting too much strain on internal resources. So next time you need new ideas or insights into what your customers want, look no further than asking those who are already talking about it!
Listen to the full episode: https://argometrix.com/Constructing-a-Package-Insert-that-Gets-Results
Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/
Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/
Brand Builder University – Website: https://www.brandbuilderuni.com/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.
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