Increasing Listing Conversion by Applying Scientific Methodologies – Jon MacDonald – Amazon Legends – Episode #254
07/27/23 Nick Uresin
Unlock the Secrets to Boost Your Amazon Sales! Join us for an insightful chat with Jon MacDonald, founder of The Good – a conversion rate optimization firm that has achieved results for some of the largest online brands including Adobe, Nike, Xerox. Discover expert strategies used by industry giants to drive action on your website. Learn how to optimize your Amazon business and increase conversions with Jon’s valuable insights. Don’t miss this opportunity to skyrocket your success!
Chapters:
Unleashing the Power of Heat Maps for Your Online BusinessUnleashing the Power of Heat Maps and User Testing for Explosive Amazon SalesUnleashing the Power of Heat Maps for Amazon SellersAmazon Legends Podcast: Mastering Amazon’s Image Manager for Product OptimizationUnleashing the Power of Offline Optimization for Amazon Sellers
| Title | Time | Watch on YouTube | Watch on Facebook |
| How to optimize conversion on Amazon | 0:39 – 4:21 | Click to Watch | Click to Watch |
| Amazon’s conversion optimization internal vs. external | 4:21 – 9:12 | Click to Watch | Click to Watch |
| User testing | 20:02 – 26:25 | Click to Watch | Click to Watch |
| Ai heat maps for on-site marketing | 9:13 – 16:34 | Click to Watch | Click to Watch |
| How to see the page heat map | 26:25 – 29:02 | Click to Watch | Click to Watch |
| Heat maps | 29:02 – 34:47 | Click to Watch | Click to Watch |
| Amazon’s image heat map | 34:47 – 40:43 | Click to Watch | Click to Watch |
Takeaways:
- Ensuring a positive customer experience is crucial for success on Amazon. Pay attention to product quality, packaging, and shipping speed to receive positive reviews and build a loyal customer base.
- Invest time and effort in creating compelling product listings. Use high-quality images, informative and keyword-rich product titles, and detailed descriptions to improve search visibility and attract potential buyers.
- Take advantage of Amazon’s advertising platform to promote your products and increase visibility. Utilize Sponsored Products, Sponsored Brands, and Sponsored Display ads to reach potential customers and boost sales.
- Regularly track and analyze your sales data, customer feedback, and advertising performance. Use tools and analytics to identify trends, opportunities, and areas for improvement.
Quote of the Show:
Links:
- LinkedIn – Jon MacDonald: https://www.linkedin.com/in/jonnymac/
- LinkedIn – The Good: https://www.linkedin.com/company/the-good/
- Website- The Good: https://thegood.com/
- Website – User Input: http://www.userinput.io
Special Offer:
If you enjoyed the conversation with Jon MacDonald and want to put some of his recommendations into practice, visit userinput.io/legends. Enter the code LEGENDS during checkout to save 20% on any of their customer research or website optimization services
Want To Level Up Your Business? Register With Our Sponsors
GETIDA
Sign up in minutes using your special promo code LEGENDS400 and get your first $400 in reimbursements completely free.
Channeled
Get a free account audit and a $1500 bill credit during your first 3 months if you partner with Channeled.
Spread the word!
If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!
Amazon Legends Shorts
| Title | Watch on YouTube | Watch on Facebook |
| How to optimize conversion on Amazon | ||
| Amazon’s conversion optimization internal vs. external | ||
About the Host:
