How to Use the Product Opportunity Explorer to Set Strategy – Keith O’Brien – Amazon Legends

How to Use the Product Opportunity Explorer to Set Strategy – Keith O’Brien – Amazon Legends – Episode #222

04/06/23 Nick Uresin

The guest on today’s episode is Keith O’Brien. He is the Founder and CEO of Page.One—a full-service Amazon creative agency offering comprehensive Brand and Advertising management, as well as individual creative services designed to increase engagement and conversion. Since 2014, Keith’s companies have worked with thousands of eCommerce businesses, large and small. Keith now leads a team of keyword specialists, copywriters, photographers, creative directors, designers, data geeks, advertising strategists and brand managers to bring Page.One’s solutions to brands looking to scale their Amazon businesses. In today’s episode, he discusses how to use the product opportunity explorer to set a strategy.

Takeaways:

Product opportunity explorer inside Amazon is a great tool for figuring out the size of the marketplace.
The product opportunity explorer tool gives you data on year-over-year trends of independent search words, trends of the niche, and click share of all the top sellers in the niche.
People usually look for products that elevate their status.
Small business badges and climate pledge-friendly badge are easy to get badges that you can get on Amazon.
Amazon’s choice badge, best seller badge, and best new release badge are easy-to-get performance-based 3 main badges on Amazon.
Depending on the category, there are 16 to 60 listings appear on the first page on Amazon for a particular search.
You can use AI tools like Chat GPT to go through your competitor’s negative reviews and give solutions through your listing description, pictures, and video.

Quote of the Show:

First, we divide the catalog into three tiers. Tier 1 is where the money is coming from. Tier 2 is the next round and Tier 3 is the sleeper opportunities. Then we assess the needs of the listings such as best-in-class pictures, content, videos and others.

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.