Ben Donovan guested on Amazon Podcast, and he discussed constructing a package insert that gets results. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.

Amazon has long been a go-to for businesses seeking to boost their e-commerce sales numbers. However, relying solely on the platform can leave you vulnerable to fluctuations in the market. To protect your business and grow it beyond the boundaries of Amazon, diversifying your traffic is essential.

The first step in diversifying your traffic is understanding where your customers come from and what other channels, they use to find your products. This data can help inform the channels that you focus on for gaining new customers, such as search engine optimization (SEO) and making sure your website is user friendly.

It’s also important to focus on building an audience around your brand that extends beyond just Amazon shoppers. Creating content tailored to these audiences, offering promotions and discounts, participating in relevant conversations online—all of these are great ways to attract new customers and get them coming back to your website directly instead of relying on Amazon as the sole source of traffic.

Finally, investing in customer relationships can pay huge dividends when it comes to creating returning traffic sources. Offering valuable content and communications, providing excellent customer service, and creating loyalty programs are all ways you can reward customers for their continued support.

In conclusion, while Amazon remains a powerful tool for e-commerce businesses, relying too heavily on the platform can be risky. To ensure success both now and in the future, it’s important to diversify by building an audience around your brand on multiple different channels and investing in relationships with existing customers so they can become returning visitors to your website or store.

Listen to the full episode: https://argometrix.com/Constructing-a-Package-Insert-that-Gets-Results

Links:

Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/

Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/

Brand Builder University – Website: https://www.brandbuilderuni.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/