04/20/23 Nick Uresin
The guest on today’s episode is Norman Farrar. He is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz, and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimize their operations and unlock their business’s potential. Presently, he is the host of the popular eCommerce podcast, Lunch with Norm. In today’s episode, he discusses hardly used powerhouse Amazon nuggets.
- When it comes to making profit on Amazon, it is all about branding and handling price objection.
- If your product is good, you can increase the price of the product just by improving a few things like the packaging, adding benefits to your bullet points, creating videos, and comparing your product to your competitors in your video and pictures.
- You can get your friend to ask a question on the Q&A section of Amazon and answer it with a video, this is a great way to make people engage.
- You can create a business profile in google my business to direct traffic to your Amazon listing page.
Quote of the Show:
One of the things people are not using right now is Q &A. They are indexed. Just like a press release, you can have a friend create a question any way you want and answer them with the keywords in there. This is not only not against Amazon TOS but also useful.
Ways to tune in:
To learn more about defining the right strategy for the right keywords, listen to the episode with Dima Kubrak,
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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