Ben Donovan guested on Amazon Podcast, and he discussed constructing a package insert that gets results. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce.

One of the best ways to attract new customers and build an audience around your brand is to offer something valuable in exchange for their loyalty. Inserts have long been used by e-commerce businesses as a way of providing incentives for customers, and one of the most successful methods is offering a free gift included in the product packaging.

Free gifts not only act as an immediate reward for customers when they open the package, they also provide a great opportunity to market additional content or services that are related to the product itself. This means that you can use free gifts to drive more traffic back to your website or store, create lasting relationships with customers, and boost repeat business.

The trick is making sure you include a clear call-to-action on your inserts that entices people to claim their free gift. This can be done via a website address or QR code, both of which should take users directly through to where they need to go. It’s also important that this process is kept simple – make registering for a free gift quick and easy if you want people to take your incentive seriously!

Overall, offering free gifts within product packaging is an effective way of getting your audience interested and engaged with what you have on offer. By keeping it simple and including a clear call-to-action that encourages people to click through and register for the reward, you can promote customer loyalty and grow relationships with current customers as well as acquire new ones.

Listen to the full episode: https://argometrix.com/Constructing-a-Package-Insert-that-Gets-Results

Links:

Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/

Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/

Brand Builder University – Website: https://www.brandbuilderuni.com/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/