Establishing an Infrastructure for Your Amazon Store: Building Relationships with Influencers, Reviewers and Reporters
In a recent episode of Amazon LegendsPodcast, Jay Perkins shared his decade of e-commerce experience and provided valuable insights on achieving month-over-month growth with your launch. Jay Perkins is a successful e-commerce entrepreneur, who has built and sold his brand to one of the largest e-commerce aggregators in the world. He specializes in sales and creative marketing to help build communities of raving fans for brands. Currently, he is working on his new project, www.living.fit.
If you want to maximize your reach and make it easier for customers to find your product listings on the web, then you need to establish a strong infrastructure. This means taking proactive steps such as creating relationships with websites that list products, leveraging influencer marketing platforms and building connections with reporters who cover your industry.
When it comes to creating relationships, focus on engaging with people who have influence in the markets where you are selling your items. Connecting with Amazon influencers who post frequently about products in their store can be a great way to get exposure; this applies to reviewers as well since they can give feedback regarding your items (which could then lead to additional sales).
Communicating directly with reporters is another effective marketing tactic; they may be interested in writing stories about your business or product launches, which would be a great opportunity to increase visibility. You should also look into review websites that specialize in listing products – often times these websites will require applications or proposals depending on their requirements.
Overall, investing time upfront in building out an infrastructure that connects you with influential people will help increase organic traffic and sales of your products over the long run. Once you’ve established strong relationships within key markets, all you’ll need to do is maintain those connections so you can continue reaping the rewards!
Listen to the full episode: https://argometrix.com/Achieving-Month-over-Month-Growth-with-Your-Launch
- Personal – Linkedin: https://www.linkedin.com/in/jay-perkins-62bbb5b/
- Living.Fit – Linkedin: https://www.linkedin.com/company/living-dot-fit/
- Living.Fit – Website: https://www.living.fit/
- Living.Fit – Facebook: https://www.facebook.com/LivingFit-902949083222595
- Living.Fit – Instagram: https://www.instagram.com/living.fit/
- Living.Fit – Youtube : https://www.youtube.com/channel/UCYUSG_wrOEgus5op7ESXEkQ
- Living.Fit – Twitter: https://twitter.com/LivingFitApp
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.
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