Episode #122 – Bundling to Better Your Brand – Zalman Teldon – Amazon Legends
04/28/22 Nick Uresin

Start using product bundles to propel your average order value sky-high while also increasing your margins! Zalman Teldon is an Amazon expert and is letting everyone in on the nuances of product bundles and the early mistakes to avoid when creating bundles. You’ll learn about how to protect your buy box, maintain the value of your brand, and provide the right content to drive conversions.
Takeaways:
- Bundling products can help you succeed on Amazon as their fees rise. If your customers are ordering 2 units per order, you are charged for 2 Pick & Packs by Amazon. Whereas if they were sold as a bundle, Amazon would only charge for one Pick & Pack.
- Bundling two of the same exact products in a 2-pack works better than bundling two products of different colors or two different products.
- Consider using the virtual bundling feature on Amazon to test how your products sell as a bundle. Unfortunately, when using the virtual bundling system, Amazon still charges the Pick & Pack fee for each item.
- When sending in bundled products to FBA, you need to use a separate ASIN and UPC to indicate the bundled products from the single products.
- The content of your listings needs to evolve over time. Consumer preferences on the kind of content and what that content contains change with time.
- The goal of content is conversions. Images are now more important than your descriptions, but there are ways to blend the description into the images using things like infographics.
- Address the concerns of the product upfront in your listing. This shows integrity, answers questions, and helps you avoid a massive amount of returns.
Quote of the Show:
- “Part of your brand equity is how you appear on Amazon” – Zalman Teldon
Links:
- LinkedIn: https://www.linkedin.com/in/zalman-teldon/
- Email: zteldon@gmail.com
- Company website: https://www.endygo.com/
Ways to Tune In:
- Apple Podcast (Leave a Review): https://podcasts.apple.com/us/podcast/amazon-legends-podcast/id1589750284
- iHeart Radio: https://iheart.com/podcast/94668552/
- Podchaser (Leave a Review): https://www.podchaser.com/podcasts/amazon-legends-podcast-1986925
- Amazon Music: https://music.amazon.com/podcasts/092e0e83-44d8-42a3-9efd-f57daad2bbff/amazon-legends-podcast
- Audible: https://www.audible.com/pd/Podcast/B08JJQKM6V
- Spotify: https://open.spotify.com/show/01NnJ5SHgUFTBDr77HtExu?si=7850ec72879e401e
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xODM1ODcwLnJzcw?sa=X&ved=2ahUKEwiG09G16uH1AhWSrnIEHbUABo0Q9sEGegQIARAD
- Stitcher: https://www.stitcher.com/show/amazon-legends-podcast
- YouTube: https://youtu.be/H4eTvw62QxE
Sponsors
A2X Accounting
A2X is a world-class software company which automates accurate ecommerce accounting for thousands of ecommerce businesses worldwide. Whether you are selling on Shopify, eBay, Etsy, Amazon or Walmart, A2X will give you confidence your financials are accurate and the insights you need to run your ecommerce business efficiently.
Use the following coupon codes to receive discount on A2X Accounting services:
- COUPON1
- COUPON
Helium10
An eCommerce suiteto manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon.
Use the following coupon codes to receive discount on Helium10 services:
- ARGOMETRIX10 – 10% off onall plans (including annual plans)
- ARGOMETRIX50 – 50% off on first month
Carbon6
Top 1% Amazon sellers rely on Carbon6 tools to scale, optimize, and stay ahead of the curve.The C6 suite of tools makes it simple to optimize and streamline every aspect of your Amazon business.
-
PixelMe
-
SellerTools
-
AMZAlert
-
ZonTools
-
ScanUnlimited
-
PPCEntourage
MerchNinja
-
PrettyMerch
-
SoStocked
Use the following coupon codes to receive discount on Carbon6 services:
- COUPON1
- COUPON2
eComBalance
eComBalance offer monthly bookkeeping services for growing eCommerce brands, agencies, and software companies.
Click here to sign up for eComBalanceand get 1 month free.
Spread the word!
If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!