The guest on today’s episode is Rick Wong. He is the founder of the Amazon PPC Agency SellerMetrics, previously he was an Amazon seller and was able to achieve a 7-figure exit in 2020. Other than geeking out on Amazon PPC he likes to spend his time playing beer league hockey with his other out-of-shape friends and taking his daughter to her dance classes. In today’s episode, he discusses deconstructing success with amazon PPC.

Amazon Legends Shorts with Rick Wong:
 Title  Watch on YouTube
 Amazon Hacks #1  Click to Watch
 Amazon Hacks #2  Click to Watch
 Amazon Hacks #3  Click to Watch
Takeaways:
  • If you are launching a completely new product, you will have to pay more money for PPC campaigns to acquire data.
  • If you are launching a product related to the current product catalog which has similar keywords, then you do not have to spend too much money on discovery campaigns.
  • If your listing is not optimized, it is a waste of money spent on PPC campaigns.
  • Anything that can answer or explain the use of your product is conversion rate positive.
  • When you have a product bundle or a kit it will help if you have an unboxing video on your product page.
  • If your offer is better than the product you are advertising on and you make it obvious that your offer is better you’re acos will be lower.
Quote of the Show:
Advertising-ready means that #1- You have enough stock to scale to a certain point. #2 – At the very minimum, you need 8 product images and the main photo is the most important, which needs to be mobile-ready. And then there is more…
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:
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Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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