Get ready for another insightful episode of Amazon Legends! In this episode, we’re delving deep into the world of data-driven decision-making and how it can supercharge your sales and profits. Our guest, Kameron Harper, a seasoned expert in Outdoor Retail and eCommerce, shares his wealth of knowledge in this area. For over 11 years, Kameron has been revolutionizing the eCommerce landscape with his passion for pragmatism and data. He doesn’t just understand numbers; he knows how to make them work for you. When he’s not optimizing businesses, you’ll find Kameron amidst the stunning mountains around Salt Lake City, indulging in cycling, skiing, or running. He’s not just a data enthusiast but also an adventurer. Are you ready to unlock the potential of data in your business? Kameron’s got you covered! For professional inquiries, connect with him on LinkedIn to learn how to leverage data for success. But that’s not all! If you’re eager to discover the secrets of data-driven decision-making to maximize your sales and profits, you’re in for a treat. Don’t miss out on this opportunity to transform your eCommerce venture with data. Stay tuned for a wealth of knowledge on data-driven success!

Chapters:

Takeaways:

• Monitoring Key Metrics: Amazon sellers should regularly monitor key metrics, including sales velocity, Average Selling Price (ASP), and Average Order Value (AOV), to make informed decisions.
• Average Order Value (AOV): AOV is important for both Direct-to-Consumer (D2C) and Amazon sellers, as it helps determine the value of each order and identify opportunities to increase it.
• Bundling Opportunities: Sellers should explore bundling products or offering multi-packs to increase AOV, and they should be vigilant about market changes and competition.
• Responding to Changes: Sellers must be proactive when sales metrics, such as AOV, decrease. They should consider bundling, adjusting product content, and other strategies to counteract the decline.
• Visualizing Data: Visualization is a valuable tool for Amazon sellers to gain insights and make informed decisions based on data trends.
• Creative Problem Solving: Sometimes, creative thinking is needed, such as product placements during live events, to increase sales.
• Utilize External Tools: Use external tools like Google Trends to understand product demand and market trends outside of Amazon.

Quote of the Show:

As an ecommerce manager, I would boil things down to three metrics: your traffic, your average order value, and your conversion rate. Very similar to owning a Brick and Mortar store—how many people come in, how many of them purchase something, and how much they spend? Everything else starts to cascade from these three stats.

Links:

Podean contact info. contact@podean.com

LinkedIn: https://www.linkedin.com/in/kameron-harper/

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