Building Emotions into Amazon Listings – Eddie Wheeler – Amazon Legends – Episode #175
12/10/22 Nick Uresin
Our guest today is Eddie Wheeler, the founder of Guava Listings, an Amazon Listing Optimization agency working with 300+ listings for a leading Amazon Aggregator. In this episode, Eddie is here to share his secrets. Learn how to craft emotional content that will grab attention, engage your target audience, and sew in SEO keywords naturally.
Takeaways:
- You need to grab your customer’s attention by making them click on your listing.
- Review count is one of the ways to grab people’s attention
- Your images and title must be of good quality if you want people to click on your listings.
- Your image needs to be large and crisp to catch the eye of your customers.
- Amazon only allows you to add text to your additional images, not your main image.
- You can work with colors that can create good emotions for your customers to align with.
- The first two lines of your product title should have SEO benefits for customers to click on your listing.
Quote of the Show:
The copy that goes onto the images and A Plus content are hugely important. Some people will read all the bullet points, some people will read a few bullet points or scan them but almost everybody is going to look at the images.
Links:
- Personal – Linkedin: https://www.linkedin.com/in/eddiewheelerguava
- Guava Listings – Linkedin: https://www.linkedin.com/company/guava-listings/
- Guava Listings – Website: https://www.guavalistings.com/
- Guava Listings – Facebook: https://www.facebook.com/GuavaListings
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Sponsors
A2X Accounting
A2X is a world-class software company which automates accurate ecommerce accounting for thousands of ecommerce businesses worldwide. Whether you are selling on Shopify, eBay, Etsy, Amazon or Walmart, A2X will give you confidence your financials are accurate and the insights you need to run your ecommerce business efficiently.
Use the following coupon codes to receive discount on A2X Accounting services:
- COUPON1
- COUPON
Helium10
An eCommerce suiteto manage and sell products, find keywords, identify trends, optimize listings, streamline advertising campaigns, and more on Amazon.
Use the following coupon codes to receive discount on Helium10 services:
- ARGOMETRIX10 – 10% off onall plans (including annual plans)
- ARGOMETRIX50 – 50% off on first month
Carbon6
Top 1% Amazon sellers rely on Carbon6 tools to scale, optimize, and stay ahead of the curve.The C6 suite of tools makes it simple to optimize and streamline every aspect of your Amazon business.
-
PixelMe -
SellerTools -
AMZAlert -
ZonTools -
ScanUnlimited -
PPCEntourage 
MerchNinja-
PrettyMerch -
SoStocked
Use the following coupon codes to receive discount on Carbon6 services:
- COUPON1
- COUPON2
eComBalance
eComBalance offer monthly bookkeeping services for growing eCommerce brands, agencies, and software companies.
Click here to sign up for eComBalanceand get 1 month free.
Spread the word!
If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!
About the Host:
