Today’s guest is Daniel Fernandez, he is the Founder and CEO of AMZ Clever. He talks about building and ranking your item listings the proper way on Amazon and taking advantage of PPC to rank products and sustain them for more sales.


  • It is all about organic ranking, if you don’t reach organic ranking, your product will not be profitable on Amazon.
  • You profit on Amazon when you get ranked organically.
  • You need to focus on keywords on your PPC campaign to gain ranking in the search result.
  • Use a limited number of keywords to get high rankings.
  • Identify and find 10-20 keywords that should be used for your PPC campaign to gain product ranking.

Quote of the Show:

”The only reason we do PPC is to rank our products for keywords or to sustain the rankings that we have already gained.”


Amazon Legends is sponsored by ArgoMetrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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