15 Apr
Building an Audience on Amazon: How to Use It as an Acquisition Channel
Ben Donovan guested on Amazon Podcast. He is the founder of Brand Builder University and has a passion for helping normal everyday people create financial freedom by building their own businesses. He operates brands selling in 9 different Amazon marketplaces and generating upwards of $ 2 million dollars per year and loves to share what is working from the trenches of eCommerce. On episode 200, he discussed constructing a package insert that gets results.
As an e-commerce brand builder, building an audience is a critical component of success. Instead of seeing Amazon solely as a sales channel, it can also be used as a powerful acquisition tool. By building relationships with your customers and providing them with value beyond what you sell, you can develop a lasting and loyal customer base.
The key to using Amazon as an acquisition channel is offering customers more than just the products that they purchase. This includes follow up after their purchases, engaging content and communications, and creating a sense of community within your brand’s ecosystem. Providing customers with personalized experiences based on their needs goes a long way in establishing relationships that keep them coming back for more.
In addition to offering great customer service, it’s essential to invest in relationships with your customers. This means subscribing to them to your communications, providing valuable content and offerings, and creating loyalty programs that reward customers for their continued support. These are all great ways to show appreciation for existing customers while also attracting new ones.
Using Amazon as an acquisition channel requires patience and effort but can be highly rewarding when done properly. By creating personalized experiences based on your brand values and investing in relationships with your customers, you can create a successful e-commerce business on Amazon and beyond.
Listen to the full episode: https://argometrix.com/Constructing-a-Package-Insert-that-Gets-Results
Links:
Personal – Linkedin: https://www.linkedin.com/in/benrdonovan/
Brand Builder University – Linkedin: https://www.linkedin.com/company/brand-builder-university/
Brand Builder University – Website: https://www.brandbuilderuni.com/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products.
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