Today’s guest is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group and PPC University. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon.


  •  The two most important numbers, number one is my cost per session, which is the cost of driving one person into the listing. And the second most important number a or, you know, the second very important number is your unit session percentage, which is the number of sessions required to make a conversion.
  • If you tracked PPC spend and organic sales. If it goes up and down, they will literally follow exactly each other. And so, there’s only one conclusion we can draw from this. Attribution is off. Amazon’s attribution is that, it doesn’t give you all of the credit correctly or there might be some sort of action that’s happening.
  • If you’re going to reports, business reports, detail page sales and traffic by presentation, you’ll see the unit session percentage, and that’s your conversion rate. That is the number of sales divided by the number of sessions.
  • Make sure that you understand how long it’s going to take you to reorder and have expectations on how much you can sell before running out of stock running out of stock is the death sentence on Amazon.

Quote of the Show:

The two most important numbers are my cost per session, which is the cost of driving one person to the listing. The second most important number is your Unit Session Percentage or your Conversion Rate.



Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to

    Spread the word!

    If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!

    About the Host:

    Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

    Mailchimp Modal