Today’s guest started in tech and became a multi-millionaire at the age of 33 when she sold her company. Then she transitioned into the fashion industry when she put Denver on the fashion map. Karmen Berentsen is the Owner of A Line Boutique and the author of Learning to Fly. Karmen shared the story of how she created her company, why Amazon is great for selling your self-published book, and what writing a book actually entails. 


  • Clothes are powerful. The clothes you wear send a message to other people and yourself. When you look great, you also feel great.
  • Your customers have a lot of people who need a lot from them. You need to be there to take care of them, bring a little joy to their day, and help them accomplish their goals.
  • When your company is making a real impact on the community, you will get so much energy from that, your customers will want to come back, and growing your business will be so much easier.
  • If you’re writing a book, don’t worry about making the first draft perfect. If the story is flowing out of you, don’t stop that flow to try an edit, let it all out first and then go back through.
  • For selling books on Amazon, sellers don’t go through Seller Central, they go through Kindle Direct Publishing (KDP). Amazon will print your book as orders come in.
  • When listing your book on Amazon through KDP, you are initially only allowed to select three categories for your book. However, if you call them, you can get listed in four to five additional categories.
  • To have Amazon’s #1 Seller badge for your book, you need to have sold the most books in 24 hours. Doing that takes a lot of planning and preparation to get people interested and ready to buy the book during the specific window that you are trying to hit.

Quote of the Show:

  • “We are helping women daily feel alive” – Karmen Berentsen


Shout Outs:

  • Bird by Bird by Anne Lamott

Amazon Legends is sponsored by Argometrix, the authority on, and leading supplier of, competitive intelligence for online retail. To learn more, head over to 

Amazon Legends is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at 

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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