The guest on today’s episode is Izabela Hamilton. She is a highly respected keynote speaker, business strategist, and advocate for wealth creation who has devoted her life to helping others achieve financial freedom. She is the CEO and Founder of RankBell. She is a technology enthusiast passionate about all things AI, blockchain, brain development, mindset, power, intelligence, spirituality, and personal growth. She is on a mission to inspire and help entrepreneurs build and grow profitable businesses. As a motivational speaker and industry leader, Izabela hopes to inspire women and young entrepreneurs to follow their dreams, follow through on their ideas and achieve and maintain financial independence and stability, using her own personal experience of her hard-earned success as a tool to successfully leading and navigating her discussions. In today’s episode, she discusses putting on the customer’s hat for listing success.

Amazon Legends Shorts with Izabela Hamilton:
 Title  Watch on YouTube
 Amazon Hacks #1  Click to Watch
 Amazon Hacks #2  Click to Watch
 Amazon Hacks #3  Click to Watch
  • Your success can be replicated if you know who will use your product primarily (Primary audience).
  • If you’ve already figured out who your primary audience is, you can reach out to some of them and get their ideas.
  • Your community will help you if something happens to your listing when you create your own following.
  • Amazon’s fundamentals remain the same no matter what changes take place.
  • A brand’s connection with its customers ultimately determines whether it will succeed.
Quote of the Show:

When you are trying to attract everyone, you will attract no one. Define who your customer is, create his or her avatar and go after what they like, how they live.

Special Offer:

For the free Shopper Avatar course:  Email Izabela at


Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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