How to Build and Grow a B2B Brand on Amazon B2B Marketplace – Dana Mavros – Amazon Legends

How to Build and Grow a B2B Brand on Amazon B2B Marketplace – Dana Mavros – Amazon Legends – Episode #214

03/13/23 Nick Uresin

The guest on today’s episode is Dana Mavros. She is an executive leader with a 25+ year career in the Electrical Industry. She is a leader in Business Development, Strategy, E-Commerce, Market Penetration, and Sales and Marketing. Her impressive Business Administration background allows her to quickly assess organizations and determine areas for opportunity and growth. She holds an MBA in Finance from The University of Chicago Booth School of Business. In today’s episode, she discusses how to build and grow a b2b brand on the Amazon b2b marketplace.

Amazon Legends Shorts with Dana Mavros:

Title	Watch on YouTube
Amazon Hacks #1	Click to Watch
Amazon Hacks #2	Click to Watch
Amazon Hacks #3	Click to Watch
Amazon Hacks #4	Click to Watch
Inside the Mind of an Entrepreneur #1	Click to Watch
Inside the Mind of an Entrepreneur #2	Click to Watch
Inside the Mind of an Entrepreneur #3	Click to Watch
Inside the Mind of an Entrepreneur #4	Click to Watch

Takeaways:

Amazon now focuses on B2B sales.
Amazon is all about customer obsession and making it easy to buy.
Globally, B2B business is worth over 12 trillion dollars.
In order to sell to government-funded organizations, you must meet certain requirements.
Getting a badge from Amazon will help you increase your sales.
You can not use PPC for B2B sales, you need to target search criteria.

Quote of the Show:

The wholesale distributors or contractors want to take care of their customers in any way they can. So, if they cannot source an item from their regular distributors because they are not authorized for it, they will go and source it from Amazon. That is just one piece of it.

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.