Breaking Down The Value of a Brand – Mark Goldfinger – Amazon Legends – Episode #210

03/02/23 Nick Uresin

The guest on today’s episode is Mark Goldfinger. He is the Vice President of Growth and Business Development at Unybrands. His tenure holds extensive expertise in startups’ growth and international expansion, most notably at WeWork. Having occupied many senior roles concentrated on hiring and building sales teams, opening businesses in new markets, building strategy in existing markets, and helping to overcome obstacles in priority markets, Mark holds expert knowledge of what it takes to find a successful business and knows the ins and outs of the businesses Unybrands are looking for. In today’s episode, he discusses breaking down the value of a brand.

Amazon Legends Shorts with Mark Goldfinger:
 Title  Watch on YouTube
 Amazon Hacks #1  Click to Watch
 Amazon Hacks #2  Click to Watch
 Amazon Hacks #3  Click to Watch
 Amazon Hacks #4  Click to Watch
 Amazon Hacks #5  Click to Watch
 Amazon Hacks #6  Click to Watch
 Amazon Hacks #7  Click to Watch
Takeaways:
  • To qualify for acquisition the brand should have a strong USP(Unique Selling Proposition), year-over-year growth, strong momentum, not be too seasonal, and have strong reviews.
  • If someone is building multiple brands on the same seller account, it is best to maintain the financials separately.
  • It is better to maintain a higher than 20% profit margin for your brand.
  • When a brand is acquired the debt will still be your responsibility to pay.
  • The time to close a deal usually will take 4 to 6 weeks from the first outreach to signing the API.

Quote of the Show:

Typically, you can expect 70-80% of the deal value to be cash at the closing followed by the remaining 20-30% over the next 1-3 years in some sort of stability or earn out mechanism, where if the revenue continues to grow, we will pay out at x or y.

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:
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Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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