The guest on today’s episode is Chad Rubin. He leads Profasee’s operations and oversees its strategy. He often speaks about e-commerce, amazon, and leveraging AI strategies on webinars and conferences worldwide.  He’s also the author of the Amazon bestseller, Cheaper, Easier Direct. Prior to Profasee, he founded Think Crucial and co-founded Skubana and the Prosper Show. In today’s episode, he discusses assigning the right price to your products.

  • Having a dynamic pricing structure can maximize your profit and increase sales.
  • You can use AI technology to make your price dynamic and find a suitable model to maximize profit.
  • Most times topline growth comes from reducing the price and bottom-line growth comes from reducing the expense.
  • There are a lot of services associated with Amazon to help hellers handle returns, suspensions, issues with fees, etc.
  • The third-party app that helps to prevent returns from happening is called the “On-Site Program”.
  • When entering Amazon it is really important that you have a mentor.

Quote of the Show: It is pretty simple; you increase your price as everyone says. Sometimes that might be the right decision. On the other hand, lowering the price might be more beneficial. When you lower your price, you might increase your demand, which pushes up your unit velocity. The knock-on effect not only produces more profit dollars but also increases your ranking. 


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To learn more about Amazon PPC Campaigns, check out Mina Elias episode:

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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