Amazon sellers are refusing to support a corporate executive’s effort aimed at getting them on board with Big Tech’s antitrust bill.
Senior executives at Amazon are so concerned about potential tech antitrust reforms swirling through Congress that a senior executive recently tried lobbying third-party sellers on an online forum they use to communicate with one another about hot topics.
The debate is still going on as to whether or not Amazon should be regulated by the government. Some people believe that they can do without any sort of supervision, while others say it’s time for some fresh leadership in this field and want tougher laws against big tech companies like Facebook & Google which have been controlling our personal information for years now.
Dharmesh Mehta, vice president of worldwide selling partner services at Amazon published the post on Thursday in their Seller Central Forum. He encouraged merchants to contact your local senator and opposed legislation called The American Innovation Choice Act (S 2992) that was passed by a Senate committee last year which could move forward this summer .
“As we have noted in previous communications to you throughout the past year, Congress is considering legislation, including S.2992, the American Innovation and Choice Online Act, that could jeopardize Amazon’s ability to operate a marketplace service and, as a result, your business’s ability to sell in our store,” Mehta wrote. “Recent public comments from Senate leadership indicate that they intend to vote on S.2992 later this month. I want to ensure that you are aware of this legislation and what you can do to try and stop it from harming you.”
Mehta then directed Amazon sellers to a website that includes a form they can use to contact their senator. The page is populated with a prewritten email opposing the legislation, and says filling out the form “will take less than two minutes of your time.”
The feedback posted on social media was overwhelming, with hundreds of responses including many who seemed unconvinced by Amazon’s point-of view and promised to support the legislation. Third-party sellers are not pleased with the costs they pay in order to maintain good standing on Amazon. They also feel like there is a lack of transparency from both sides – those selling through third party sites as well as amazon themselves who take their cut each time one product sells or an ad campaign passes off without any issues whatsoever.
“Yes, I’m going to oppose that Amazon will be prohibited from undercutting, manipulating the buybox, and instituting restrictions on certain listings that unfairly bar me from selling an item,” one commenter wrote. “Yup, writing to my senator right now.”
Another wrote that, “Any informed seller is going to support massive action taken against Amazon in the antitrust arena. I am personally sick of the condescending posts by Amazon management directed at us. We are not morons and know how to read and think for ourselves.”
Amazon has opposed this bill which would bar it and other tech companies from giving preferential treatment to their own businesses on the platforms. In August, Amazon emailed sellers with a brief explanation of legislation pending in Congress before warning them about its potential impact for business-both good or bad if passed into law
This passage begins by discussing one instance when prominent company took strong stance against anti competition measure but then goes onto mention another time where same firm offered support after understanding how much people rely upon online shopping nowadays.
In a bold move, Amazon has come out in support of President-elect Trump. The company argued that if legislation is passed it will jeopardize two things Americans love most about their favorite online shop: its vast selection and low prices along with Prime Two Day Delivery Service.
Amazon contends that it is being unfairly targeted in the bill, which holds that only companies with market caps of $550 billion and more would be subject to regulation. The e-commerce giant said that excludes “thousands of other retailers” such as Walmart, Target and Costco.
In response to Amazon’s claim that they are being targeted in this bill, which would only regulate companies with market caps over $550 billion and more like Walmart or Target – some people have pointed out it also exempts thousands of other retailers such as Costco.
One argument made by those opposed was how the e-commerce giant doesn’t need these regulations because its marketplace already follows federal law when selling goods through third parties like eBay (though there is room for interpretation).
“I can’t predict the future, and big secret neither can the gang in Washington,” the person wrote. “I can tell you that this bill is bad news for Amazon, bad news for Amazon customers, and if you think that doesn’t mean bad news for sellers, then you must not be a third-party seller.”
It’s no secret that Amazon has faced criticism for its lack of transparency with customers. The company is facing an inquiry from members in Congress after thousands have expressed concern about this issue, according to them trenches on social media platforms like Twitter or Facebook where people can talk directly with representatives without having go through third parties like email servers which might monitor what kind if feedback you send out before posting it online somewhere else.
“We value the opinions of all of our selling partners and use their feedback to make Amazon an even better place for small businesses to succeed,” an Amazon spokesperson said in a statement.
July 19, 2022
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.
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