02 May
Amazon Hacks – Why Amazon Businesses are Highly Coveted: The Benefits of Brand Recognition, Predictability and Efficiency
John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.
As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.
When it comes to selling an Amazon business, there’s a lot of upside potential. Buyers recognize the value in a brand that may not have been fully optimized for its market, and see opportunities for improving its marketing potential. It’s also attractive to buyers when they can look at a business, spot retail channels that could be further explored, and understand why it’s really appealing to customers.
But more than anything else, these kinds of deals is predictability. When buyers expect consistency in both revenue and profits on a regular basis, it eliminates any uncertainty about the future of the business. In addition, minimal waste in terms of inefficient processes and too many revenue streams also factors into desirability.
All these elements add up to make Amazon businesses highly sought after by prospective buyers, so if you’re looking to sell your own, keep these points in mind!
Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products.
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