John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.

As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.

For many entrepreneurs, sales can be a tricky business. But if you can learn how to anticipate what your customer needs and wants, it can make all the difference in the success of your pitch. So, how do you do this?

As a successful salesman, it’s important to have the ability to step back and look at a situation objectively. Think about it as placing yourself on the other side of the table – what would you expect from an offer or product? Would you be swayed by a certain point or angle that is being presented? This allows for more creative solutions rather than relying on standard approaches to a sale.

Also remember that there are no magic tricks here. You don’t need gimmicks or any special tools; all you need is trust in your gut instinct and the ability to read people and situations, and know exactly what they want. If you’re able to hone these skills, then selling won’t feel like such a challenge.

Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products

Links:

• LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/