22 Apr
Amazon Hacks-The Secrets of Selling a Successful Business: Stability, Branding and Product Development
John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.
As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.
Are you curious about what it takes to make a business sale successful? When potential buyers are assessing the value of what you’ve got to offer, there are some key factors that can make or break the deal.
At the top of the list is stability – buyers want to know they’re investing in something reliable when it comes to the supply chain and performance. They also want to know that their business model is simple and repeatable.
Branding is another important factor; if you have a strong presence in the marketplace with well-established product recognition, people are more likely to trust your products as well as invest in them. And finally, one of the best ways to show success is through having an outline or road map for product development already laid out which demonstrates that you’ve already planned ahead for future growth and expansion.
By having all these points taken care of before bringing your business up for sale, it’s much easier to convince buyers that your offering actually has good value behind it – and may even be worth top dollar!
Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products.
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