Matt Rosenthal guested on Amazon Legends Podcast and he discussed unlocking the potential of Amazon promotions. He is a Senior Brand Manager at Perch, a leading coWhen dealing with excess inventory on Amazon, it is essential to make an informed decision. In this blog post, we discuss the options of either selling or removing the extra inventory and why selling it at lower margins may be more beneficial in the long term. We look at how removing inventory can be costly without providing any revenue, as well as how keeping it could result in improved rank and conversion once prices are raised back up.nsumer goods company that buys and builds brands sold online and in stores across the globe. Prior to joining Perch, He worked as Director of Marketing at Pure Hockey, the nation’s largest specialty hockey equipment retailer, where he led a team of marketing professionals focused on improving customer acquisition, retention, and lifetime value, and also oversaw all customer-facing marketing communications. Matt also worked in the Analytics Consulting group at Harte Hanks, helping B2B and B2C businesses achieve smarter customer interactions. He holds an MBA from Boston University and a B.B.A. in Marketing from the University of Richmond. He has specific experience leading initiatives relating to customer loyalty programs, brand management, and corporate strategy development.

When you need to make a price increase on Amazon, it is important to do so in a way that will not cost you the Buy Box. The traditional approach of increasing prices all at once can be risky and may lead to lost sales. Therefore, we suggest making incremental changes as this allows for a smoother transition and makes it easier to identify where you may have lost the Buy Box in case something goes wrong. This blog post looks at why adopting an incremental pricing strategy is preferable and how it could help you better manage your inventory on Amazon.

Listen to the full episode: https://argometrix.com/Unlocking-the-Potential-of-Amazon-Promotions

Links:

• Personal – Linkedin: https://www.linkedin.com/in/mattrosenthal22/
• Perch – Linkedin: https://www.linkedin.com/company/perchhq/
• Perch – Website: https://www.perchhq.com/
• Perch – Youtube: https://www.youtube.com/channel/UC_PQ1fKyuo6YLs_spUrWxDw
• Perch – Facebook: https://www.facebook.com/PerchHQ/
• Perch – Instagram: https://www.instagram.com/lifeatperch/
• Perch – Twitter: https://twitter.com/perch_hq

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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/