08 May
Amazon Hacks: How To Differentiate Your Business in the Amazon Marketplace?
John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.
As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.
Starting any business is a daunting process, and this is especially true for those getting ready to enter the online marketplace. To be successful on Amazon, it’s essential to have some form of differentiation from your competitors – whether that be quality, design, price or a combination of all three. Doing so will ensure that you have an edge over other sellers and be able to meet the needs of potential customers with ease.
When creating your product or listing, think carefully about what sets you apart from everyone else and make sure to highlight these points. You can use customer feedback as well as industry trends to help inform your decisions, but ultimately it will come down to what best suits your business model. Good luck!
Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products.
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