03 May
Amazon Hacks: Harnessing Existing Success to Launch New Products on Amazon
John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.custom nfl jersey
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As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.
When you have a successful product, it’s important to find ways to leverage that success in order to grow and launch more products. One great way of doing this is by adding an insert into your packaging which informs the customer about other offerings from your business. Additionally, virtual bundling are also white hat techniques for leading customers towards buying different items in your range.
By utilizing proven strategies like these, you can leverage existing success and use it as a platform for launching new products on Amazon. Good luck!
Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products.
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