John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.

As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.

When you have a successful product, it’s important to find ways to leverage that success in order to grow and launch more products. One great way of doing this is by adding an insert into your packaging which informs the customer about other offerings from your business. Additionally, virtual bundling are also white hat techniques for leading customers towards buying different items in your range.

By utilizing proven strategies like these, you can leverage existing success and use it as a platform for launching new products on Amazon. Good luck!

Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products

Links:

• LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/

Ways to tune in:

• Apple Podcast
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Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/