John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.

As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.

When starting out in the world of ecommerce, it can be tempting to jump onboard whatever new product or trend is making waves on social media and podcasts. However, if you want success on Amazon, it’s important to look beyond the hype and focus instead on what makes your business unique.

Differentiating yourself from other sellers should be your primary goal when launching a new product or service – so don’t just follow the crowd! Doing market research to find out what people need and designing your products/services around these necessities is how you will stand out in the long run. Remember, it’s never too late to start something new – Good luck!

Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products

Links:

• LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/