John Hefter guested on Amazon Legends Podcast, and he discussed how Thrasio became successful in launching new products. At work and in life, He is a polymath with unrelenting energy and curiosity. He enjoys regularly deploying his expertise in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across diverse business domains. If a challenge is met, he will face it openly with creativity, humor, and persistence.

As a former Senior Vice President, He curated grand design and product development for their entire brand portfolio. He was heavily involved in their overarching company strategy across various complex domains. He loves problem-solving, building happy and productive teams, disruptive creativity, business development, corporate strategy, and helping his teammates achieve success.

Before entering the world of ecommerce, it’s important to understand that there will be stress and challenges ahead. You can keep your expectations realistic by knowing that situations like listings getting changed, sales dipping suddenly, or needing to order and manage inventory will definitely come up.

This isn’t a venture for those who need a lot of social interaction, nor is it suited for those who give up easily in tough times. Only those brave enough to persevere through difficult moments and willing to learn from their missteps should consider running an Amazon business – so if you think you’ve got what it takes, go ahead!

Listen to the full episode: https://argometrix.com/How-Thrasio-Became-Successful-Launching-New-Products

Links:

• LinkedIn – Personal: https://www.linkedin.com/in/john-hefter-a27aaaab/

Ways to tune in:

• Apple Podcast
• iHeart Radio
• Spotify
• Google Podcast
• Stitcher
• YouTube

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/