Amazon FBA & Ecommerce Marketing: Data on Tea Buying Trends.
Whether you’re looking for mint tea or oolong, Amazon has your favorite teas right at the tip of its tongue. What’s more is that as search volumes related to these keywords are on an upswing within America and worldwide alike–with many shoppers turning towards this site in order find just what they need without traveling far from home!
These are just a few of the trending keywords showing a strong month-over-month search volume increase:
- Apple Cider Tea up 94 percent
- Elderflower Tea up 43 percent
- Iced Tea Bags up 36 percent
- English Breakfast Teabags up 30 percent
- Sweet Hibiscus Tea up 28 percent
DATA & TEA TRENDS BREWING AT AMAZON
Tea is the most popular beverage in America, which makes sense considering it has been around since ancient times. However many people don’t know that iced tea can be just as refreshing and nutritious hot or alternatively you could say your favorite temperature might depend on what type of flavor profile fits best with how YOU liketo drink them! Our study into this booming market shows several trends brewing- so brands need to pay attention if they want a piece (or pieces)of these profits.
Tea Trend No. 1: Superfood Tea
With the demand for superfood tea on a rise, many companies are capitalizing by boosting production and marketing campaigns. One such company is Miracle Tree with their box of 100% organic loose leaf teas which contain over 20 traceable ingredients including camu camus powder or matcha green tea leaves grown without pesticides in natural sunlight where it’s least intense – all these factors make this drink not just healthy but refreshing too!
Tea Trend No. 2: Immunity Tea
Consumers are looking for ways to boost their immune systems and sales of immunity tea have increased as a result. Over the last four months, 19% more people bought this product on Amazon while unit sizes purchased by consumers also rose 13%. The increase in popularity can be attributed largely due 293%, which is how much revenue grows each day since buyers flock from all over trying it out!
Tea Trend No. 3: Iced Tea
The iced tea bags category on Amazon has seen a rise in demand as people turn their attention to staying cool and celebrations go overboard with this refreshment. The TAZO Pack Iced Tea Bag, whose revenue grew 3196% between March-April can be found here for those who want an easy way make sure they stay hydrated during these hot months!
Tea Trend 4: Ginger Root Tea
Ginger root tea has been a big hit with consumers on Amazon, too. Revenue for the ginger category increased by five percent in just one month and unit sales are up 8%. Eat Well Premium Foods’ product saw its revenue grow 4% over an introductory period of time as well!
Tea Trend No. 5: Major Tea Brands
Tea sales overall are on the rise, but some brands experienced more than others. For example Lipton saw their popularity dip while Republic of Tea’s grew by double digits in recent years with increased online shopping from customers seeking out authentic flavors they can’t find at grocery stores or convenience stores near them anymore due to licensing deals being made between major retailers like Amazon who have exclusive rights for certain types foodstuff until 2020
In particular, the increase in sales for China Mist chai tea is impressive. One bottle went from 1160% to 3119%. This box comes with a Climate Pledge and biodegrades naturally so it’s environmentally friendly too!
iconic tea brand Lipton saw a modest three percent rise in revenue over the first four months of 2022 compared to last year. This is not as much one would expect given warmer weather and an increase among traditional hot-tea drinkers, but it still reflects well on their business strategy nonetheless. Lipton is a well-known tea brand that has been around since 1891. They experienced three percent growth in revenue over the first four months of this year compared to last, which could be attributed to warmer weather and people’s taste for hot beverages becoming more adventurous as they enjoy these warm summer days!
The Tea Drops brand, which produces organic bagless whole leaf teas saw its revenue fall by 39 percent and unit sales drop 30% between January to April. The company only has one listing with “iced tea” in the search results for their name; this could have led them decreasing sale numbers because customers were unable find any products related or similar types of drinks on offer at first glance.
Some say that the Amazon’s Choice in Herbal Tea label is what has helped fuel growth for this company, as it lists their product with an attractive price point and good reviews.
The Republic of Tea’s revenue fell 18% in the last four months. This is not surprising, as they experienced a 17% decline with unit sales too! The Republic of Tea’s Wild Blueberry tea refills skyrocketed by 3,206% between March and April. This is an indication that customers are looking for more warm-weather flavors in their iced drinks – probably due to the colder weather we have been experiencing lately!
FOUR BEST PRACTICES FOR SELLING TEA ON AMAZON
There are a lot of steps you can take to make your tea products stand out from competitors, increase the rank of those that sell well and drive sales on Amazon. Keep reading for Jungle Scout’s four best practices in optimizing how people find and buy from what they want!
- Optimize Your Product Listings
With the warmer weather coming, people are looking for cold drinks instead of hot ones. Be sure to note in your listings that you offer iced tea: some consumers might not know how it’s made with just bags or leaves- but we have a few tips! You could use infographics and tell them all about our favorite way (ice water + sweetener). For example, Tea Drops employed this strategy for their Thai Iced Tea:
Tea Drops has a solution for customers who want to stay warm during the winter months, but can’t drink coffee or alcoholic beverages. The company offers how-to tea drops that you make in your kitchen and then add boiling water before drinking!
- Use Keywords That Drive Sales
The goal of marketing is to make your product or service known, but sometimes people don’t know what they’re looking for. To combat this problem with keywords by using a tool such as Keyword Scout where you can search trending searches and find top ideas that are likely going unnoticed in search engines right now! This will help generate more traffic from potential clients who might not have even thought about trying out our services yet because there was no need until someone spotted it on social media first – giving them an opportunity many companies never see again once somebody else has already taken care
A great way around finding good content ideas would be utilizing various online resources including blogs.
Here are some examples of monthly search volumes for iced tea-related keywords:
- Iced Tea Bags, up 172 percent
- Bottled Iced Tea, up 63 percent
- Iced Tea Bags, up 36 percent
- Peach Iced Tea, up 29 percent
- Cold Infused Tea, up 28 percent
Note: Keyword research never ends. As tea is a highly seasonal product, you should update your keyword strategy as the seasons change.
- Increase Your Number of Customer Reviews
There are many benefits to getting reviews for your brand-registered products on Amazon. You can sign up with Vine if you have less than 30 customer feedbacks and it will help new members get the ball rolling faster!
The jungle is always full of chaos, but it’s easy to get lost in the woods if you don’t have any idea where your products come from. You can use tools like Review Automation that will help save time and increase sales by getting reviews for all eligible orders automatically!
You should include inserts in your product packaging but make sure to remain neutral when writing content. You cannot ask customers for reviews or show images of five-star ratings, so instead provide helpful information about what is inside the package and how it can benefit people’s lives!
- Set an Omnichannel Strategy
The days of only relying on traditional advertising are over. As consumers turn to a wider range of channels for what they want, it is essential that your products be available at Amazon and other ecommerce websites as well as in-store locations like stores or restaurants; some people may prefer shopping online while others enjoy going out physically browsing through items before making their purchase decision face-toface with someone who can answer any questions about product features.
- Expand Your Product Catalog on Amazon
One way to diversify your product offering on Amazon is by considering selling variations of the same item. For example, if you sell black tea but are not currently providing iced versions for summertime purchases and sales decrease because customers want these items instead; then it may be worth purchasing bulk branded products from an ice-tea manufacturer so that they can later ship out as needed throughout different seasons or weather conditions without worrying about stock management issues affecting overall profits too much (Iced Tea). There’s no need to worry about hot tea taking over when you start your off-season. The best thing is, it will keep on selling even during low seasons.
By expanding your product selection, you can better serve existing customers or attract new ones. You’ll also be able to grow market share on Amazon and increase the visibility of your brand with more products in an ever growing catalog – which means there’s no limit as long as they keep selling.
Increase Your Chances for Success by Following the Data & Trends
With the ever-changing Tea industry, it is important to stay ahead of trends and update your product offerings with customer demand. Amazon offers a great opportunity for success in this competitive space as they offer unique features that set them apart from other marketplaces such as Zappos or Etsy; one example being their “Fulfilled by Amazon” program which guarantees customers receive delivery within two days free shipping included.
June 28, 2022
About the Author:
Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.