In this week’s podcast episode, “A Game Changer: Brand Tailored Campaigns,” with Vincenzo Toscano, a former Aerospace engineer at Rolls-Royce turned full-time Amazon seller. Having successfully launched multiple products on the platform, Vincenzo, through his consultancy Ecomcy, has assisted over 1000 brands globally. Gain valuable insights into his tactical execution and strategic support for optimizing and scaling on Amazon. Don’t miss out on learning from Vincenzo’s journey and expertise in crafting brand-tailored campaigns.

Chapters:

Takeaways:

• Conversion Over Investment: Focus on optimizing conversion rates rather than merely pouring more money into advertising. The solution isn’t just about increasing ad spend.
• Effective Communication: Clearly outline your product’s value proposition across various media—copy, images, videos, pricing—to ensure it resonates with potential customers.
• Realistic Pricing: Balancing premium quality with market expectations is vital. Being realistic about pricing and understanding market demand is crucial for success.
• Research-Oriented Approach: Prioritize thorough market research. Understand what customers want and what competitors are offering, especially by analyzing customer reviews and insights.
• Strategic Pricing Strategies: Smart pricing can significantly impact sales. Consider bundling products to highlight value, effectively reducing FBA fees, and offering competitive prices without compromising profit margins.
• Business Model Understanding: A deep understanding of your business and revenue model is essential. Analyze reports and data to improve conversions and make informed decisions.
• Utilize Social Channels: Leverage social media channels for brand promotion and customer engagement. Engage with potential buyers to build a loyal customer base.

Quote of the Show:  The game-changer in the search query performance report is the access to ‘add to cart’ and purchases at the keyword level. Once the product is in the cart, influencing the next stage is limited. Amazon’s Brand Tailor Promotions, a new program, offers valuable tools for optimizing conversions. 

Links:

Website: https://www.ecomcy.com

Linkdln: https://www.linkedin.com/in/vincenzo-toscano

Special Offer:

Free 30 minute consultation:

https://calendly.com/ecomcy/30min

Ways to tune in:

• Apple Podcast
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