Join us for an exclusive conversation with Yoni, a seasoned digital marketing and eCommerce expert with 15+ years of experience working with global brands like Mercedes-Benz, Mastercard, Sony, and eight-figure eCommerce giants. Yoni’s remarkable journey includes growing an eCommerce venture from $2M to $5M within a year, leading to a successful sale in 2019. Since 2020, he’s co-founded three thriving companies, including MultiplyMii, specializing in eCommerce recruitment for top Philippines-based talent; Escala, offering eCommerce process improvement and organizational strategy expertise; and South Col, a $50M eCommerce Growth Fund providing strategic resources and hands-on support to elevate eCommerce businesses to successful exits. Whether you’re a seasoned eCommerce pro or just starting, Yoni’s insights will inspire and equip you for eCommerce success. Subscribe now and don’t miss this opportunity to learn from a true industry guru.

Chapters:
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01:22 – 03:04

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03:04 – 04:59

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05:00 – 09:13

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09:13 – 12:02

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12:02 – 14:26

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14:28- 15:52

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15:52 – 20:33

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20:34– 21:39

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21:39 – 26:26

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26:26 -30:00

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30:00 – 35:42

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35:42 – 39:43

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39:43 –42:12

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42:13 – 47:57

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 47:58 – 52:23

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 52:23 – 56:36

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 56:36 – 01:01:33

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01: 01:33 – 01:06:52

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Takeaways:
  • Choosing Launch Platform: When deciding where to launch first, Amazon is often recommended due to lower customer acquisition costs and faster feedback loops.
  • Amazon Services for Feedback: Amazon provides services like the Vine program to collect customer feedback effectively.
  • Scalability: Consider what kind of business you want to build. Fulfillment-oriented or value-focused? Scalability depends on this choice.
  • Investing in Building Value: Building value should be the primary focus to achieve eight-figure success.
  • Content Creation: Prepare various ad units and content for platforms like TikTok, Instagram, and Facebook when launching directly to consumers (D2C).
  • Entrepreneurial Mindset: Having an entrepreneurial mindset and chasing after your dreams are crucial for success as an Amazon seller.
  • Creativity and Innovation: Creativity is essential for coming up with unique product ideas and concepts.

Quote of the Show:  The four critical guiding principles as to what we’re driving towards are defined metrics for revenue and product growth, channel diversification, and operating margin.

Links:

MultiplyMii Website: https://multiplymii.com

Escala Website: https://www.weareescala.com

South Col: https://southcol.co/

Yoni’s LinkedIn: https://www.linkedin.com/in/yonkoz/

MultiplyMii LI: https://www.linkedin.com/company/multiplymii

Escala LI: https://www.linkedin.com/company/weareescala

South Col LI: https://www.linkedin.com/company/southcol

Special Offer:

Free Accountability Chart: https://www.weareescala.com/accountability-organizational-chart

Free Salary Guide to PH: https://www.multiplymii.com/salary-guide

Free 200+ JDs: https://www.multiplymii.com/job-description

Free JD Builder: https://www.multiplymii.com/build-job-description

Ways to tune in:

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The Million-Dollar Brand Growth Strategy | Amazon Legends Podcast

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How to Build a Meaningful Amazon Business | Amazon Legends Podcast

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Turning Creativity into Reality | Amazon Legends Podcast

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Effective Marketing Strategies for Success | Amazon Legends Podcast

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Expanding Your Market Reach | Amazon Legends Podcast

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About the Host:
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Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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