Winning PPC Strategies that Get Results – John Berggren – Amazon Legends – Episode #194
01/24/23 Nick Uresin

The guest on today’s episode is John Berggren. He is the Marketing Director at Acquco and leads advertising efforts on and off of Amazon for their portfolio of brands. He has worked in advertising for almost a decade and has focused on driving online sales for DTC and Amazon businesses. He has successfully scaled many Amazon businesses including taking one from $0 to $10 million dollars in 90 days. In today’s episode, he discusses winning PPC strategies that get results.
Takeaways:
- Use your product image in your ads.
- Show available colors in your product picture.
- Use all of the advertising resources available to you.
- You cannot calculate the amount of opportunity and potential you have on amazon.
- Register for the brand referral bonus program.
- Don’t be afraid to use the external traffic for conversion
Quote of the Show:
Links:
- Personal – LinkedIn: https://www.linkedin.com/in/johnberggren/
- Acqu.co – LinkedIn: https://www.linkedin.com/company/acquco
- Acqu.co – Website: https://www.acqu.co/
- Acqu.co -Facebook: https://www.facebook.com/Acquco/
- Acqu.co -Twitter: https://twitter.com/acquco
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
Spread the word!
If you enjoyed listening to this podcast, then please support me with a review on Apple Podcasts. It's easy and takes 1 minute! Just Click here to head to Apple Podcasts and leave an honest rating and review of the podcast. Every review helps!