Using A+ Premium Pages for Top Products – Tom Robinson – Amazon Legends – Episode #184
12/31/22 Nick Uresin
The guest on today’s episode is Tom Robinson, He is currently working as BRANDED’s Home and Kitchen Category Manager. BRANDED is a global digital consumer product platform that transforms marketplace sellers into international brands loved by millions.
Takeaways:
*Acquisitions are happening too slowly now.
*Aggregators are more focused on operational efficiency and profitability.
*Staying ahead of the curve and prioritizing well is the best thing to do.
*A+ pages are a big deal when it comes to increasing the conversion rate.
*Try to get people coming to amazon to your product page using keywords.
*The conversion rate will increase because you are bringing the right people to your page.
*To test bundles you can use virtual bundling to sell products together and see what works.
*Always optimize your listing using SEO using keywords.
*Putting product color on the title can improve the click-through rate and visibility.
*Manage experiments is a great way to test different images for optimization.
Quote of the Show:
A+ Premium is a more interactive version of the A+ Content with a number of more sophisticated layouts to create more interaction with Amazon shoppers.
Links:
Personal – Linkedin: https://www.linkedin.com/in/tom-robinson-5655a71bb/
Branded – Linkedin: https://www.linkedin.com/company/joinbranded/
Branded – Website: https://joinbranded.com/
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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