Strategies to Build a Private Label from Ground Up – Louis Roubert – Amazon Legends – Episode #195
01/26/23 Nick Uresin
The guest on today’s episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master’s degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.
Takeaways:
- Do not run too many campaigns.
- You have to have keyword research.
- Use long tail keywords for a cheaper cost.
- First, you have to spend more money on advertising.
- When you have enough data from your campaigns select the most profitable ones and archive the rest.
- When you do advertising keep in mind the main goal is to improve your organic ranking.
- Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.
Quote of the Show:
Links:
- Personal – Linkedin: https://www.linkedin.com/in/louis-roubert/
- Thrasio – Website: https://www.thrasio.com/
- Thrasio – Linkedin: https://www.linkedin.com/company/thrasio/
- Thrasio – Instagram: https://www.instagram.com/thras.io/
- Thrasio – Facebook: https://www.facebook.com/thrasio/
Ways to tune in:
Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/
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