Strategies to Build a Private Label from Ground Up – Louis Roubert – Amazon Legends – Episode #195

01/26/23 Nick Uresin

The guest on today’s episode is Louis Roubert. He is the PPC Manager at Thrasio which is one of the largest aggregators in the world. Formerly, he also co-owned a company in the eyewear industry. He has a Master’s degree in International Trade Management and Purchasing. In today’s episode, he discusses strategies to build a private label from the ground up.

Takeaways:

Do not run too many campaigns.
You have to have keyword research.
Use long tail keywords for a cheaper cost.
First, you have to spend more money on advertising.
When you have enough data from your campaigns select the most profitable ones and archive the rest.
When you do advertising keep in mind the main goal is to improve your organic ranking.
Knowledge is like printing something on paper that deteriorates in value the moment it is acquired.

Quote of the Show:

My recommendation is to take the long tail keywords as exact match. This will not only be cheaper but it will also have your sales velocity going at lower ACOS.

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to https://argometrix.com/

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.