The guest on today’s episode is Shan Shan Fu. She is the founder of Millennials In Motion. It is a Miami-based e-commerce brand that specializes in high-quality, fashionable, clothing & accessories and more to support charity. Also, the Head of Business Development for Trivium Group which helps in managing Amazon ads for brands. Profitably scaling ads and creating winning strategies on Amazon through strong systems, a sharp team, and no AI. In today’s episode, she discusses leveraging etsy for product launches on amazon.

Amazon Legends Shorts with Shan Shan Fu:
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  • The margins on women’s clothing are very small.
  • Launching a product on Etsy is much easier than on Amazon.
  • With Etsy’s algorithm, you can start getting data in just 3 days after you launch.
  • It is hard to make a profit when you source products from Alibaba.
  • It is estimated that clothing has a return rate between 20% and 30%, mostly due to size issues.
  • Selling on Amazon is a better start than selling on your own website.

Quote of the Show:

80/20 rule tells you 80% of revenue will come from 20% of your products. So, I launch on Etsy first as it is much easier and you get data in 3 days to see if your product is in the 20%.

Ways to tune in:

Amazon Legends is sponsored by Argometrix, the authority on, and a leading supplier of, competitive intelligence for online retail. To learn more, head over to

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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