The guest on today’s episode is Mina Elias. This is his second time on Amazon Legends Podcast. He is a former competitive MMA fighter and entrepreneur, a multiple seven-figure seller in the supplement industry, an investor, an Amazon PPC expert, and the founder of Trivium Group and PPC University. He excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve. In today’s episode, he discusses everything you wanted to know about amazon PPC campaigns.

  • If your spending stays the same and you notice that your sessions drop, you are now experiencing a drop in organic sales.
  • If your sessions drop and your PPC does not drop in an equivalent manner, your profits are going to go away.
  • The majority of your traffic will generate from 30 to 50 keywords.
  • BSR or Best Seller Rank is like a rank in a race.
  • When you look at PPC sales and your organic sales separately, it is completely unpredictable.
  • The main factor that influences your click-through rate is your main image, your title, your price, your star rating, your reviews, and if you are prime or not.

Quote of the Show:

I look at our cost per acquisition and say what is the cost you want. This will come from two metrics. The cost of your traffic and your conversion rate. You combine them to calculate your cost per acquisition.

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About the Host:

Nick Uresin is the Founder and CEO of ArgoMetrix, a New York based software and consulting company established in 2013. Nick is an Entrepreneur, Electronics, Communications and Computer Science Engineer, who has a passion for problem solving with technology. Nick built an online retail company with annual revenues of over $10 million. He developed his vision to organize the knowledge and technology he developed to become a large Amazon Seller and provide it as a service to manufacturers and sellers of consumer products. Let's get social! Follow us and get ArgoMetrix's latest updates on Twitter, Facebook or LinkedIn.

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